Featured Vendor: Second Dance Bridal & Formal Consignment

Rare Finds at Second Dance Bridal & Formal Consignment 

Second Dance Bridal and Formal consignment grand rapids michigan

Specializing in Formal Wear Consignment 

Second Dance Bridal & Formal Consignment is located in downtown Grand Rapids, Michigan, serving the surrounding community as the area’s only consignment shop to specialize in formalwear consignment. Current inventory offers a wide variety of dresses, including wedding dresses, mother-of-the-bride dresses, bridesmaid dresses, accessories, veils and even shoes! Stephanie Howard, Owner of Second Dance, was kind enough to share what makes the store so unique and a must stop spot for brides wedding dress shopping. Continue reading to learn more. 

Second Dance Bridal and Formal consignment grand rapids michigan

About Second Dance Consignment      

Starting Second Dance Consignment just two years after graduating highschool, Stephanie Howard, has met the desire for rare finds in bridal wear as well as combat the effects of fast fashion through her collection of luxury consignment dresses and accessories. The need for formal wear that is beautiful, high quality and affordable is deeply personal to Stephanie; 

“Dresses and fashion are my passion and I believe that everyone deserves the perfect dress to match that special event,” states Stephanie, “because we are a small business with a small staff, we offer that personal, un-rushed touch that finding the right dress requires.”

Stephanie ensures that all items at Second Dance are in pristine condition. Staff look over each item before consigning; items are not accepted if damaged or containing stains. 

Most people do not realize we are a consignment store,” shares Stephanie. 

Second Dance Bridal and Formal consignment grand rapids michigan

Tips from Stephanie Howard

  • Dresses are made for bodies not hangers
  • Do not come with a big party, do not be a people pleaser. Do not be afraid to say what you like.” 
  • I suggest dress shopping around 5 months prior to your wedding day. However, at Second Dance you could shop until 3 months beforehand, allowing 2 months for alterations.”
  • “Everyday I work with people who have their minds set on a specific style, even if you hate it on the hanger, be open.”

Second Dance Bridal and Formal consignment grand rapids michigan

Luxury Experience and Service 

Focusing on service instead of sales, Stephanie does everything her employees do to ensure the best possible experience for her customers. 

“I like to be hands-on,” shares Howard, “I think the reason people talk so good about us is because of the hands-on experience and care they get.”

In addition to quality of service, Stephanie is dedicated to creating a space that is modern, cozy and beautiful. Focusing on annual renovations and custom dress displays is the key to the shop’s success along with same day guarantees.

“You can take the dress home the same day, there are no hidden fees, you don’t have to wait for shipment,” says Stephanie. 

Second Dance Bridal and Formal consignment grand rapids michigan

Find your Dream Dress at Second Dance Bridal & Formal Consignment

Click HERE to learn more about Second Dance Bridal & Formal Consignment. Stephanie and her team are so excited to help you find your dream dress and fulfill all of your bridal wear needs.




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